Business Case for Sustainability

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Videos are created by Alexandre Magnin using years of experience drawing and working as a sustainability consultant with businesses and communities: http://www.amcreative.org

In this video I present the business case for sustainability and reliable evidence that quantifies the value of a company integrating sustainability into its corporate DNA. According to research by done by Bob Willard, a typical company using best-practice sustainability approaches (already being used by existing companies) can increase its profit by 51% (for small or medium enterprise) to 81M (for a large manufacturing / distribution company).

Resources:
www.sustainabilityadvantage.com
http://www.youtube.com/user/bobwillard1/
“The new sustainability advantage” by Bob Willard
The Five Capitals: http://www.forumforthefuture.org/project/five-capitals/overview

Script co-written by Sarah Brooks.

Music: Swamp Stomp by Silent Partner

Thank you to our volunteer for Portuguese subtitles: André Ribeiro Winter

Is global sustainability possible in our society? | Jon Alexander | TEDxUCL

This talk was given at a local TEDx event, produced independently of the TED Conferences. What are we doing to ourselves when we tell ourselves constantly – through the medium of ever-more pervasive advertising – that we are Consumers? And what would it look like to put all the creativity that currently goes into that, into involving people in society as Citizens?

Jon spent a decade working at big name ad agencies, on some of the world’s biggest brands, all the while asking deeper and deeper questions about the role of his industry in society. His conclusions will shock and inspire you.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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