The sustainability challenge explained (through animation)

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Videos are created by Alexandre Magnin using years of experience drawing and working as a sustainability consultant with businesses and communities:

In this video I present a powerful metaphor to explain how important sustainability is in a good and useful way. It builds on the work of Dr Karl-Henrik Robèrt and The Natural Step: Everybody feels the pressure due to our unsustainable way of life and there is no better time to act than now.


How’s Life? 2013: Measuring Well-being:

Collapse: How Societies Choose to Fail or Succeed:

The funnel metaphor was developed as part of the Framework for Strategic Development by the founder of The Natural Step:

Script co-written by Sarah Brooks

Music by Huma-Huma

Thank you to our subtitles volunteers:
Spanish & Catalan: Josep Simona
Hebrew: Maya M Givon
Japanese: BCon
Portuguese: André Ribeiro Winter
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