The sustainability challenge explained (through animation)

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Videos are created by Alexandre Magnin using years of experience drawing and working as a sustainability consultant with businesses and communities: http://www.amcreative.org

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In this video I present a powerful metaphor to explain how important sustainability is in a good and useful way. It builds on the work of Dr Karl-Henrik Robèrt and The Natural Step: http://en.wikipedia.org/wiki/Karl-Henrik_Rob%C3%A8rt Everybody feels the pressure due to our unsustainable way of life and there is no better time to act than now.

Resources:

How’s Life? 2013: Measuring Well-being: http://www.keepeek.com/Digital-Asset-Management/oecd/economics/how-s-life-2013/well-being-and-the-global-financial-crisis_how_life-2013-7-en#page1

Collapse: How Societies Choose to Fail or Succeed: http://en.wikipedia.org/wiki/Collapse_%28book%29

The funnel metaphor was developed as part of the Framework for Strategic Development by the founder of The Natural Step: http://en.wikipedia.org/wiki/The_Natural_Step

Script co-written by Sarah Brooks

Music by Huma-Huma

Thank you to our subtitles volunteers:
Spanish & Catalan: Josep Simona
Hebrew: Maya M Givon
Japanese: BCon
Portuguese: André Ribeiro Winter
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8 thoughts on “The sustainability challenge explained (through animation)”

  1. well done!! Your videos are super sweet!! could you make one about sustainable tourism ? Then we could share it through Hopineo, TIES, GSTC etc… you can contact me at florie(at)hopineo.org:-) I'm traveling through Latin America collecting "sustainable" practices of small hotels, ecolodges, communities etc making video blogging.

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  2. Alex, what an amazing work you are doing with these illustrations! So grateful for this gift you are bringing to the world 🙂

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