The sustainability challenge explained (through animation)

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Videos are created by Alexandre Magnin using years of experience drawing and working as a sustainability consultant with businesses and communities:

In this video I present a powerful metaphor to explain how important sustainability is in a good and useful way. It builds on the work of Dr Karl-Henrik Robèrt and The Natural Step: Everybody feels the pressure due to our unsustainable way of life and there is no better time to act than now.


How’s Life? 2013: Measuring Well-being:

Collapse: How Societies Choose to Fail or Succeed:

The funnel metaphor was developed as part of the Framework for Strategic Development by the founder of The Natural Step:

Script co-written by Sarah Brooks

Music by Huma-Huma

Thank you to our subtitles volunteers:
Spanish & Catalan: Josep Simona
Hebrew: Maya M Givon
Japanese: BCon
Portuguese: André Ribeiro Winter
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8 thoughts on “The sustainability challenge explained (through animation)”

  1. well done!! Your videos are super sweet!! could you make one about sustainable tourism ? Then we could share it through Hopineo, TIES, GSTC etc… you can contact me at florie(at) I'm traveling through Latin America collecting "sustainable" practices of small hotels, ecolodges, communities etc making video blogging.

  2. Very good!  I am thinking of sharing these on because they are educational gems!

  3. Alex, what an amazing work you are doing with these illustrations! So grateful for this gift you are bringing to the world 🙂

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